Catching attention at a trade show is essential. Traditional, static exhibition stands no longer capture audience attention or create memorable brand experiences. Why? Because research from firms like Forrester have found that attendee expectations are changing. There’s a definitive trend towards more interactive and personalised experiences that connect and engage attendees. This is echoed in…

From award-winning tourism showcases to customised design collaborations, SMARTBUILD gives brand the physical presence they need to command the exhibition floor Three to five seconds. That’s how long a person looks at a booth before deciding whether or not they will step inside. Colour, lighting, layout, branding and signage are critical to capturing attention, and…